Entries Open
July 1, 2017
Final Early Bird Extension Till
July 31, 2017
Last Date to Enter
August 17, 2017

Unnoticed by many, digital publishing is becoming a large business that employs thousands of people in India.

That is why Digipub World has been designed as a convention that keeps the digital publishers and their teams squarely at the centre of everything. Even the awards.

The Digipub Awards aim to recognise and reward inspiring initiatives by websites in India across a spectrum of parameters: from great content to brand partnership to overall user experience.

The Digipub Awards will also identify Websites of the Year in four categories.

The awards are designed specifically for traditional publishing sites – that is, they depend on content and advertising/subscription for their business model.
(The Digipub Awards are not open to other kinds of sites such as corporate websites and ecommerce sites. This awards is not open for bloggers and freelancers.)

In another first, applicants can compete under the ‘English’ category or under ‘Indian Languages’. Reason: English websites have had a headstart in India; over time there will be no language classification at Digipub Awards.

Categories

Best Native Advertising

Creative use of native advertising to further a brand's communications objectives.

Judging criteria

  • Content should be engaging
  • Persuasive
  • Sit comfortably in the site
  • Should not be misleading

Participants could enter up to 3 pieces of work for each client per entry.

Best Marketing Campaign for a Publisher

This would be an effort either through advertising or otherwise to build either a brand or an audience.

Judging criteria

  • The entries will be judged on the basis of idea, content, design and engagement
Best Use of Social Media

Best use of social media to promote content on the website

Judging criteria

  • Help distribute content
  • Create interest in site and draw new people in
  • Help in drawing back existing users
  • Create buzz around the site
Best Article Series

Sustained coverage of an important issue in a logical, systematic and insightful way.

Judging criteria

  • The issue must be of significance
  • Stories be online-first (not have appeared earlier in print/TV)
  • Could be in text or video
  • Should consist of at least three articles/clips
Best Infographic Design

Representation of information in a way that simplifies complex issues for the audience.

Judging criteria

  • Data must be focused
  • The point must be conveyed at a glance
  • Ideally, the infographic should be shareable
Best Brand Partnership

Pact between a publisher and a brand to promote a product or service

Judging criteria

  • The pact must have a specific objective
  • Should have endured for some time
  • Must be unique in some way

Participants could enter up to 3 pieces of work for each client per entry.

Best Innovation in Publishing

The innovation could relate to content, advertising, audience generation - or just about any initiative on the site. But it has to be original, make people sit up and say 'wow'.

Judging criteria

  • Should be specific initiative with a clear purpose
  • Looks at an opportunity in a unique way
  • Ideally, not tried before in India
  • Inspiring to others in the business
Best Use of Video

The strategic use of video in a way as to attract and keep an audience on the website

Judging criteria

  • Visual story telling in an absorbing way
  • Consistently, not one-off
  • Draws visitors, keeps them longer, makes them return
Best Interactive Story

Using the best possibilities of interactivity that the web offers to tell a great story.

Judging criteria

  • The story should stand out
  • Should use interactivity that the web offers
  • To draw readers into the subject
Best Design

Where the site is aesthetically appealing and yet functionally efficient.

Judging criteria

  • Objective-driven design
  • Communicates clearly
  • High visual quality
  • Helps visitor find content

Website of the year

General News and Features

Outstanding overall experience for a General News and Features site which persuades the target audience to come again and again and spend time.

Judging criteria

  • It should score high on the parameters of content, design, functionality, navigation, interactivity
  • It should inspire trust among users and, if possible, loyalty
  • It must be unique in some way

*Important: For Website of the Year awards, entrants must submit basic information about traffic nos, growth or anything else that could help the jury make up its mind.

Sports and Entertainment

Outstanding overall experience for a Sports and Entertainment site which persuades the target audience to come again and again and spend time.

Judging criteria

  • It should score high on the parameters of content, design, functionality, navigation, interactivity
  • It should inspire trust among users and, if possible, loyalty
  • It must be unique in some way

*Important: For Website of the Year awards, entrants must submit basic information about traffic nos, growth or anything else that could help the jury make up its mind.

Lifestyle and Infotainment

Outstanding overall experience for a Lifestyle and Infotainment site which persuades the target audience to come again and again and spend time.

Judging criteria

  • It should score high on the parameters of content, design, functionality, navigation, interactivity
  • It should inspire trust among users and, if possible, loyalty
  • It must be unique in some way

*Important: For Website of the Year awards, entrants must submit basic information about traffic nos, growth or anything else that could help the jury make up its mind.

Business

Outstanding overall experience for a Business site which persuades the target audience to come again and again and spend time.

Judging criteria

  • It should score high on the parameters of content, design, functionality, navigation, interactivity
  • It should inspire trust among users and, if possible, loyalty
  • It must be unique in some way

*Important: For Website of the Year awards, entrants must submit basic information about traffic nos, growth or anything else that could help the jury make up its mind.

Judging process

  • Each entry will be judged by between 3-5 jurors
  • Jurors will rate entries on a scale of 1-10 where 1 is poor and 10 is exceptional
  • There are two awards in each category, one for English and the other for Indian Languages
  • An entry must score a minimum of 6/10 to qualify for Gold and 5/10 to take Silver. There is no Bronze.

Judging Criteria

  • The Digipub Awards aim to recognise and celebrate exciting initiatives in the world of Indian web publishing.
  • The jury is given specific criteria as the basis for judging in each category.

Rules and Regulations

Eligibility
  • The Digipub Awards are open only to publishing websites that depend on content and advertising for their business model. Advertising/subscription must be their primary source of revenue.
  • (The awards are not open to other types such as corporate sites and ecommerce sites)
  • (This awards is not open for bloggers and freelancers.)
  • Digipub Awards are not open to ad agencies or marketers.
  • Entrants can only be websites operating in India. International sites that want to participate must have a significant Indian presence with reporters/editors based here.
  • The Digipub Awards are for open web sites and apps will not qualify
Entry Guidelines
  • The entry will be judged on work between June 1, 2016-May 31, 2017.
  • Final Early Bird Extension Till July 31, 2017. Entries will be closed on August 17, 2017
  • For Best Native Advertising, Best Article Series, Best Infographic Design, and Best Interactive Story entrants submitting in the 'Indian Languages' category have to translate the pieces of work to English. For other categories a note to the Jury would be added.
Note: If there are inadequate entries in a category, it may be scrapped and the entry fee will be refunded
This award is open for digital publishers only.