Thursday, 21 September, 2017
9:00 am - 10:00 am
Registration
10:00 am - 10:20 am
Presentation / The state of web publishing in India
How web publishing in India has come this far and where it is going. A fascinating overview by comScore.
![kedar-gavne](images/agenda/kedar-gavne.jpg)
Kedar Gavane
comScore
10:20 am - 10:30 am
f/10 Pratik Sinha on the making of Alt News
A 10-minute start-up story.
![pratik-sinha](images/agenda/pratik-sinha.jpg)
Pratik Sinha
Alt News
10:30 am - 11:05 am
Panel / Fake! The strange new phenomenon and where it is heading
Is the spread of fake news being driven by profit or propaganda? Is it damaging the credibility of media brands – and what can they do about it?
![BG-Mahesh](images/agenda/BG-Mahesh.jpg)
BG Mahesh
Oneindia
![Pankaj-Pachauri](images/agenda/pankaj-pachauri.jpg)
Pankaj Pachauri
GoNews
![pratik-sinha](images/agenda/pratik-sinha.jpg)
Pratik Sinha
AltNews
![Ramakrishnan-Laxman](images/agenda/ramakrishnan-laxman.jpg)
Ramakrishnan
Laxman
ABP News
![Vanita-Kohli-Khandekar](images/agenda/Vanita-Kohli-Khandekar.jpg)
Moderator /
Vanita Kohli-Khandekar
Business Standard
11:05 am - 11:50 am
Panel / The content-technology relationship: it's complicated
Does content drive technology? Or vice versa? Which comes first? Does it even matter?
![Nikhil-Pahwa](images/agenda/Nikhil-Pahwa.jpg)
Nikhil Pahwa
MediaNama
![Rajiv-Bansal](images/agenda/Rajeev-Bansal.jpg)
Rajiv Bansal
HT Media
![Sandeep-Amar](images/agenda/Sandeep-Amar.jpg)
Sandeep Amar
![Sukirti-Gupta](images/agenda/Sukirti-Gupta.jpg)
Sukirti Gupta
Jagran New Media/
MMI Online
![Tara-Bartley](images/agenda/Tara-Bartley.jpg)
Tara Bartley
Akamai
![Diksha-Madhok](images/agenda/Diksha-Madhok.jpg)
Moderator /
Diksha Madhok
Quartz India
11:50 am - 12:20 pm
Tea-Break
12:20 pm - 12:30 pm
f/10 Suchita Salwan on the making of Little Black Book
A 10-minute start-up story
![Suchita-Salwan](images/agenda/Suchita-salwan.jpg)
Suchita Salwan
Little Black Book
12:30 pm - 12:40 pm
Standalone / Building India's largest interest based platform for publishers
![Gulshan-Verma](images/agenda/gulshan-verma.jpg)
Gulshan Verma
Times Internet
12:40 pm - 13:15 pm
Panel / The challenge and promise of specialised sites
Are advertisers willing to pay a premium for a specialised audience?
![Gautam-Shelar](images/agenda/Gautam-shelar.jpg)
Gautam Shelar
MoneyControl
![Gopa-Kumar](images/agenda/Gopa-Kumar.jpg)
Gopa Kumar
Isobar
![Priyadarshi-Banerjee](images/agenda/Priyadarshi-banerjee.jpg)
Priyadarshi Banerjee
Worldwide Media
![Vikas-Gupta](images/agenda/Vikas-Gupta.jpg)
Vikas Gupta
9.9 Mediaworx
![Ashwini-Gangal](images/agenda/Ashwini-gangal.jpg)
Moderator /
Ashwini Gangal
afaqs!
13:15 pm - 14:15 pm
Lunch-Break
14:15 pm - 14:40 pm
Face to Face / Shekhar Gupta: The highs and low of being a web publisher
The legendary newsman and commentator on his new innings as the founder of ThePrint
![Shekhar-Gupta](images/agenda/Shekhar-Gupta.jpg)
Shekhar Gupta
ThePrint
![Sreekant-Khandekar](images/agenda/Sreekant-Khandekar.jpg)
Moderator /
Sreekant Khandekar
afaqs!
14:40 pm - 15:15 pm
Panel / Are publishers doing enough for brand building?
In a cut-throat business where advertisers use parameters such as impressions and CTRs to gauge a campaign’s success, does building a website brand serve any purpose? How can publishers raise the game and stand out in the crowd?
![Abilasha-Anish](images/agenda/Abilasha-Anish.jpg)
Abilasha Anish
The Hindu
![Pratik-Mazumder](images/agenda/Pratik-mazumdar.jpg)
Pratik Mazumder
Times Internet
![Deepak-agarwal](images/agenda/Deepak-agarwal.jpg)
Deepak Agarwal
PointNine Lintas
![Ashwini-Gangal](images/agenda/Ashwini-gangal.jpg)
Moderator /
Ashwini Gangal
afaqs!
![Tara-Bartley](images/agenda/Tara-Bartley.jpg)
Tara Bartley
Akamai
15:15 pm - 15:45 pm
Tea-Break
15:45 pm - 15:55 pm
f/10 Vinay Singhal on the making of WittyFeed
A 10-minute start-up story
![Vinay-Singhal](images/agenda/vinay-singhal.jpg)
Vinay Singhal
WittyFeed
15:55 pm - 16:15 pm
Standalone / Unleash Content Like never before
![Guru-Vaidya](images/agenda/guru_vaidya.jpg)
Guru Vaidya
Adobe
16:15 pm - 16:50 pm
Panel / How to live with the changing algorithm
Websites are often rocked by the changing algorithms of giants such as Google and Facebook, among others. What is the best way of riding these unexpected waves?
![Bharanidharan-Viswanathan](images/agenda/Bharanidharan-vishwanathan.jpg)
Bharanidharan
Viswanathan
91mobiles
![Prasad-Sanyal](images/agenda/Prasad-sanyal.jpg)
Prasad Sanyal
Zee Media
![Venkatesh-Channaraj](images/agenda/venkatesh-channaraj.jpg)
Venkatesh Channaraj
HolidayIQ
![Vinay-Singhal](images/agenda/vinay-singhal.jpg)
Vinay Singhal
WittyFeed
![Diksha-Madhok](images/agenda/Diksha-Madhok.jpg)
Moderator /
Diksha Madhok
Quartz India
Friday, 22 September, 2017
10:15 am - 10:25 am
f/10 Shivendra Gaur on the making of Rocket Post
A 10-minute start-up story.
![Shivendra-Gaur](images/agenda/Shivendra-Gaur.jpg)
Shivendra Gaur
Rocket Post
10:25 am - 10:35 am
f/10 Rohin Dharmakumar on the making of The Ken
A 10-minute start-up story.
![Rohin-Dharmakumar](images/agenda/Rohin.jpg)
Rohin
Dharmakumar
The Ken
10:35 am - 11:10 am
Panel / The possibilities in pay
Advertising is not enough to cover the cost of creating good content. Can consumers be persuaded to pay?
![Rohin-Dharmakumar](images/agenda/Rohin.jpg)
Rohin
Dharmakumar
The Ken
![Shailesh-Dobhal](images/agenda/Shailesh-Dobhal.jpg)
Shailesh Dobhal
Business Standard
![Shivendra-Gaur](images/agenda/Shivendra-Gaur.jpg)
Shivendra Gaur
Rocket Post
![Vanita-Kohli-Khandekar](images/agenda/Vanita-Kohli-Khandekar.jpg)
Moderator /
Vanita Kohli-Khandekar
Business Standard
11:10 am - 11:35 am
Face to Face / Gautam Sinha: The transformation at Times Internet
The CEO talks about how they went about changing Times Internet from a classic media company into something quite different.
![Gautam-Sinha](images/agenda/Gautam-Sinha.jpg)
Gautam Sinha
Times Internet
![Sreekant-Khandekar](images/agenda/Sreekant-Khandekar.jpg)
Moderator /
Sreekant Khandekar
afaqs!
11:35 am - 12:05 pm
Tea-Break
12:05 pm - 12:40 pm
Panel / Realising the potential in Indian language publishing
That Indian language publishing has huge potential is well known. What will it take to realise it?
![Anoop-N](images/agenda/Anoop.jpg)
Anoop N
Asianet
![Gyan-Gupta](images/agenda/gyan-gupta.jpg)
Gyan Gupta
Dainik Bhaskar
![Pradeep-Dwivedi](images/agenda/Pradeep-Dwivedi.jpg)
Pradeep Dwivedi
Sakal Media
![Rahul-Kapoor](images/agenda/rahul-kapoor.jpg)
Rahul Kapoor
Google
![Vanita-Kohli-Khandekar](images/agenda/Vanita-Kohli-Khandekar.jpg)
Moderator /
Vanita Kohli-Khandekar
Business Standard
12:40 pm - 13:40 pm
Lunch-Break
13:40 pm - 13:50 pm
f/10 Vignesh Vellore on the making of The News Minute
A 10-minute start-up story.
![Vignesh-Vellore](images/agenda/Vignesh.jpg)
Vignesh Vellore
The News Minute
13:50 pm - 14:25 pm
Panel / Native advertising: can it be scaled up?
Web publishers are setting great store by native advertising. But can it really deliver the kind of revenues they expect?
![Anurag-Gupta](images/agenda/Anurag-gupta.jpg)
Anurag Gupta
SVG Media
![Puneet-Gupt](images/agenda/Puneet-Gupta.jpg)
Puneet Gupt
Times Internet
![Virginia-Sharma](images/agenda/Virginia.jpg)
Virginia Sharma
LinkedIn
![Prasanna-Singh](images/agenda/Prasanna-singh.jpg)
Prasanna Singh
TheMobileIndian
![Vineet-Bajpai](images/agenda/Vineet-bajpai.jpg)
Vineet Bajpai
Magnon/TBWA
![Ashwini-Gangal](images/agenda/Ashwini-gangal.jpg)
Moderator /
Ashwini Gangal
afaqs!
14:25 pm - 14:50 pm
Face to Face / Siddharth Varadarajan: an alternative future for news journalism?
Talking to the founder of The Wire whether public donations and grants can create a viable financial future for a news based site.
![Siddharth-Varadarajan](images/agenda/Siddhartha-Varadarajan.jpg)
Siddharth
Varadarajan
The Wire
![Sreekant-Khandekar](images/agenda/Sreekant-Khandekar.jpg)
Moderator /
Sreekant Khandekar
afaqs!
14:50 pm - 15:20 pm
Tea-Break
15:20 pm - 15:55 pm
Panel / Mobile site vs Mobile app
Which of the two is the better way of reaching mobile phone users? What are the factors to keep in mind before placing your bets on either?
![Dhruv-Mathur](images/agenda/Dhruv-mathur.jpg)
Dhruv Mathur
Little Black Book
![Porush-Jain](images/agenda/Porush-jain.jpg)
Porush Jain
Sportskeeda
![Vignesh-Vellore](images/agenda/Vignesh.jpg)
Vignesh Vellore
The News Minute
![Diksha-Madhok](images/agenda/Diksha-Madhok.jpg)
Moderator /
Diksha Madhok
Quartz India
15:55 pm - 16:05 pm
f/10 Sattvik Mishra on the making of ScoopWhoop
A 10-minute start-up story
![Sattvik-Mishra](images/agenda/sattvik.jpg)
Sattvik Mishra
ScoopWhoop
16:05 pm - 16:40 pm
Panel / Video advertising: can it deliver on its promise?
There is high excitement that video will generate the revenues that banner advertisements never did. How do the costs and revenues match up?
![Ajay-Chacko](images/agenda/ajay-chacko.jpg)
Ajay Chacko
Arre
![Akash-Tyagi](images/agenda/AkashTyagi.jpg)
Akash Tyagi
Adobe
![Sattvik-Mishra](images/agenda/sattvik.jpg)
Sattvik Mishra
ScoopWhoop
![Sidharth-Shukla](images/agenda/sidharth-shukla.jpg)
Sidharth Shukla
Ogilvy One
![Ashwini-Gangal](images/agenda/Ashwini-gangal.jpg)
Moderator /
Ashwini Gangal
afaqs!