Agenda

Digipub World is a convention that gets together everybody with a stake in web publishing. And, in the process, seeks answers to the challenges and explores the possibilities of this business.
Some areas that will be covered in the agenda are:

Thursday, 21 September, 2017
9:00 am - 10:00 am
Registration
10:00 am - 10:20 am
Presentation / The state of web publishing in India

How web publishing in India has come this far and where it is going. A fascinating overview by comScore.

kedar-gavne
Kedar Gavane
comScore
10:20 am - 10:30 am
f/10 Pratik Sinha on the making of Alt News

A 10-minute start-up story.

pratik-sinha
Pratik Sinha
Alt News
10:30 am - 11:05 am
Panel / Fake! The strange new phenomenon and where it is heading

Is the spread of fake news being driven by profit or propaganda? Is it damaging the credibility of media brands – and what can they do about it?

BG-Mahesh
BG Mahesh
Oneindia
Pankaj-Pachauri
Pankaj Pachauri
GoNews
pratik-sinha
Pratik Sinha
AltNews
Ramakrishnan-Laxman
Ramakrishnan
Laxman
ABP News
Vanita-Kohli-Khandekar
Moderator /
Vanita Kohli-Khandekar
Business Standard
11:05 am - 11:50 am
Panel / The content-technology relationship: it's complicated

Does content drive technology? Or vice versa? Which comes first? Does it even matter?

Nikhil-Pahwa
Nikhil Pahwa
MediaNama
Rajiv-Bansal
Rajiv Bansal
HT Media
Sandeep-Amar
Sandeep Amar
Sukirti-Gupta
Sukirti Gupta
Jagran New Media/
MMI Online
Tara-Bartley
Tara Bartley
Akamai
Diksha-Madhok
Moderator /
Diksha Madhok
Quartz India
11:50 am - 12:20 pm
Tea-Break
12:20 pm - 12:30 pm
f/10 Suchita Salwan on the making of Little Black Book

A 10-minute start-up story

Suchita-Salwan
Suchita Salwan
Little Black Book
12:30 pm - 12:40 pm
Standalone / Building India's largest interest based platform for publishers

Gulshan-Verma
Gulshan Verma
Times Internet
12:40 pm - 13:15 pm
Panel / The challenge and promise of specialised sites

Are advertisers willing to pay a premium for a specialised audience?

Gautam-Shelar
Gautam Shelar
MoneyControl
Gopa-Kumar
Gopa Kumar
Isobar
Priyadarshi-Banerjee
Priyadarshi Banerjee
Worldwide Media
Vikas-Gupta
Vikas Gupta
9.9 Mediaworx
Ashwini-Gangal
Moderator /
Ashwini Gangal
afaqs!
13:15 pm - 14:15 pm
Lunch-Break
14:15 pm - 14:40 pm
Face to Face / Shekhar Gupta: The highs and low of being a web publisher

The legendary newsman and commentator on his new innings as the founder of ThePrint

Shekhar-Gupta
Shekhar Gupta
ThePrint
Sreekant-Khandekar
Moderator /
Sreekant Khandekar
afaqs!
14:40 pm - 15:15 pm
Panel / Are publishers doing enough for brand building?

In a cut-throat business where advertisers use parameters such as impressions and CTRs to gauge a campaign’s success, does building a website brand serve any purpose? How can publishers raise the game and stand out in the crowd?

Abilasha-Anish
Abilasha Anish
The Hindu
Pratik-Mazumder
Pratik Mazumder
Times Internet
Deepak-agarwal
Deepak Agarwal
PointNine Lintas
Ashwini-Gangal
Moderator /
Ashwini Gangal
afaqs!
Tara-Bartley
Tara Bartley
Akamai
15:15 pm - 15:45 pm
Tea-Break
15:45 pm - 15:55 pm
f/10 Vinay Singhal on the making of WittyFeed

A 10-minute start-up story

Vinay-Singhal
Vinay Singhal
WittyFeed
15:55 pm - 16:15 pm
Standalone / Unleash Content Like never before

Guru-Vaidya
Guru Vaidya
Adobe
16:15 pm - 16:50 pm
Panel / How to live with the changing algorithm

Websites are often rocked by the changing algorithms of giants such as Google and Facebook, among others. What is the best way of riding these unexpected waves?

Bharanidharan-Viswanathan
Bharanidharan
Viswanathan
91mobiles
Prasad-Sanyal
Prasad Sanyal
Zee Media
Venkatesh-Channaraj
Venkatesh Channaraj
HolidayIQ
Vinay-Singhal
Vinay Singhal
WittyFeed
Diksha-Madhok
Moderator /
Diksha Madhok
Quartz India
Friday, 22 September, 2017
10:15 am - 10:25 am
f/10 Shivendra Gaur on the making of Rocket Post

A 10-minute start-up story.

Shivendra-Gaur
Shivendra Gaur
Rocket Post
10:25 am - 10:35 am
f/10 Rohin Dharmakumar on the making of The Ken

A 10-minute start-up story.

Rohin-Dharmakumar
Rohin
Dharmakumar
The Ken
10:35 am - 11:10 am
Panel / The possibilities in pay

Advertising is not enough to cover the cost of creating good content. Can consumers be persuaded to pay?

Rohin-Dharmakumar
Rohin
Dharmakumar
The Ken
Shailesh-Dobhal
Shailesh Dobhal
Business Standard
Shivendra-Gaur
Shivendra Gaur
Rocket Post
Vanita-Kohli-Khandekar
Moderator /
Vanita Kohli-Khandekar
Business Standard
11:10 am - 11:35 am
Face to Face / Gautam Sinha: The transformation at Times Internet

The CEO talks about how they went about changing Times Internet from a classic media company into something quite different.

Gautam-Sinha
Gautam Sinha
Times Internet
Sreekant-Khandekar
Moderator /
Sreekant Khandekar
afaqs!
11:35 am - 12:05 pm
Tea-Break
12:05 pm - 12:40 pm
Panel / Realising the potential in Indian language publishing

That Indian language publishing has huge potential is well known. What will it take to realise it?

Anoop-N
Anoop N
Asianet
Gyan-Gupta
Gyan Gupta
Dainik Bhaskar
Pradeep-Dwivedi
Pradeep Dwivedi
Sakal Media
Rahul-Kapoor
Rahul Kapoor
Google
Vanita-Kohli-Khandekar
Moderator /
Vanita Kohli-Khandekar
Business Standard
12:40 pm - 13:40 pm
Lunch-Break
13:40 pm - 13:50 pm
f/10 Vignesh Vellore on the making of The News Minute

A 10-minute start-up story.

Vignesh-Vellore
Vignesh Vellore
The News Minute
13:50 pm - 14:25 pm
Panel / Native advertising: can it be scaled up?

Web publishers are setting great store by native advertising. But can it really deliver the kind of revenues they expect?

Anurag-Gupta
Anurag Gupta
SVG Media
Puneet-Gupt
Puneet Gupt
Times Internet
Virginia-Sharma
Virginia Sharma
LinkedIn
Prasanna-Singh
Prasanna Singh
TheMobileIndian
Vineet-Bajpai
Vineet Bajpai
Magnon/TBWA
Ashwini-Gangal
Moderator /
Ashwini Gangal
afaqs!
14:25 pm - 14:50 pm
Face to Face / Siddharth Varadarajan: an alternative future for news journalism?

Talking to the founder of The Wire whether public donations and grants can create a viable financial future for a news based site.

Siddharth-Varadarajan
Siddharth
Varadarajan
The Wire
Sreekant-Khandekar
Moderator /
Sreekant Khandekar
afaqs!
14:50 pm - 15:20 pm
Tea-Break
15:20 pm - 15:55 pm
Panel / Mobile site vs Mobile app

Which of the two is the better way of reaching mobile phone users? What are the factors to keep in mind before placing your bets on either?

Dhruv-Mathur
Dhruv Mathur
Little Black Book
Porush-Jain
Porush Jain
Sportskeeda
Vignesh-Vellore
Vignesh Vellore
The News Minute
Diksha-Madhok
Moderator /
Diksha Madhok
Quartz India
15:55 pm - 16:05 pm
f/10 Sattvik Mishra on the making of ScoopWhoop

A 10-minute start-up story

Sattvik-Mishra
Sattvik Mishra
ScoopWhoop
16:05 pm - 16:40 pm
Panel / Video advertising: can it deliver on its promise?

There is high excitement that video will generate the revenues that banner advertisements never did. How do the costs and revenues match up?

Ajay-Chacko
Ajay Chacko
Arre
Akash-Tyagi
Akash Tyagi
Adobe
Sattvik-Mishra
Sattvik Mishra
ScoopWhoop
Sidharth-Shukla
Sidharth Shukla
Ogilvy One
Ashwini-Gangal
Moderator /
Ashwini Gangal
afaqs!
*Representative agenda is subject to change